Can Email Marketing Be A Solution For You?

Email marketing is one of the best ways to promote businesses online. Millions of online marketers are using email marketing to promote their products and services. This is very easy considering that you can send a vast number of email to millions of individuals all the same time. This kind of marketing approach is also

convenient because you can work on your plan from anywhere and anytime. In this type of marketing strategy, all that you need are a list of email addresses that you can email. More conveniently, you can choose to direct your email to a certain number of people who are interested in one subject than the other. You can create or draft a good sales letter and have people visited your website where they can get to purchase or encourage them to buy something.

The problem with email marketing, however, is that business owners or operators make sure mistakes when promoting their product or services. It’s the same with other types of marketing strategies. But with email marketing, the flaws can easily lead your potential customers to an incorrect route. Instead of being able to digest the information you share with them, they could be directed to other sites they don’t care about. Or worse, they’d get dead links. These are two things that irk any website visitor. So you would want only to give them the best email marketing moves that would make them consider your business a reliable source of information and good things. The effectiveness of email marketing will only become right if your customers become interested enough to stay and browse your website.

Most people do not want to be treated as if they were sent a generic sales letter. Some business owners take the time to write sales letters that have target specific themes and send them to a specific number of individuals. This kind of email marketing, however, usually takes a long time. To compensate some business owners also send bulk emails to potential customers. To make your email marketing strategy useful, however, you should start with learning how to reach out to your clients both ways.

There are at least two kinds of email marketing. You will need to utilize both means to ensure that you get the best results in your efforts. First, there’s transactional email marketing. This is a target specific strategy that focuses on short term goals. It is designed to hit low hanging prospects. This transactional email marketing is often used as a promotional tool for product launch and announcements. In short, transactional email is to acquire new customers. It is also a good way to retain old customers by providing new promotions to products and services. Transactional email marketing makes use of content that is focused on reaching as many customers as possible.

The other type is called relationship email marketing where it’s focused on quality and two-way relationship. Relationship email marketing is often based on managing and interacting with customers. You will notice this kind of email marketing since it allows interacting and customizing through customer relationship management. This means you can expect small responses from clients and provide them answers while subtly promoting your website. This is more likely to be very effective but it painstakingly long. Relationship email marketing allows the business to concentrate and learn what the customer needs and requires.
Depending on the kind of business that you have, you can utilize both email marketing strategies to ensure better results with your efforts.

SEO And SEM

Search engine optimization and search engine marketing both are an intrinsic part of Internet marketing efforts. But there is some confusion as to which one is the better strategy in return on investment (ROI) terms. This article helps explain some of the doubts.

SEO vs. SEM – The ROI Myth Busted

Return on investment (ROI) is one of the deciding factors for any course of action involving an investment of resources. For quite some time now, a debate has been raging on whether search engine optimization (SEO) has better ROI than professional search engine marketing (SEM).

In fact, it has become a bit of a myth that it is easier to get good ROI through SEO than it is to get the same ROI through SEM. Two facts have helped evolve this myth – SEM involves click costs while SEO works through free traffic. Let’s see whether this myth holds any water.

Well, a closer look tells us that this myth doesn’t have any truth in it and there are several reasons for that. In this article though, we will deal with just one reason: the ‘landing page difference.'


In SEM, you decide the landing page your visitors will see. In SEO, a search engine spider decides on the landing page visitors will see. There's a contrast in control, and that distinction makes all the difference. That’s why serious search engine marketing services providers opt for full-blown SEM rather than just SEO.


Searchers, after all, are people with itchy back-button fingers. If they come to a site and don't think it's the best site for them, they'll return to the search engine results page - and click on your competitors' links - in a matter of seconds.


But if your landing page is optimized for the keywords the searchers choose, and the ad copy the searchers see, then you're able to tell a new visitor, right away, that he/she's come to the right place.

And no matter how fantastic your site is, that's a message that visitors want to hear. Since people don't just want to see a good landing page, they want to see a related landing page.


But only a great search engine marketing firm can optimize your landing page. A search spider won't.


In both SEO and SEM, you only hit ROI if your searchers convert. A search engine marketing services provider might require a higher initial expense than an SEO firm does (because SEM requires the management expense, plus the PPC cost; while SEO only costs the price of management alone) - but you're also likely to notice better conversions through SEM, because you're expected to get better landing pages through SEM. And it's only conversions that will get you ROI.


Are we saying that getting the best SEO possible isn't worthwhile?

Not!

The more real estate you take up in the search engine results page, the better. It will plant your brand in the psyche of the browsers making your website easier to recall when they would require services/products you offer.


So good SEO is vital to effective internet marketing! But saying that SEO will get better ROI than SEM - because organic traffic is free - ignores the most important element of SEM: control. And its control that makes all the difference between getting traffic, and getting traffic that converts.


And that makes a huge difference when it comes to ROI.