What Is Organic Search Engine Optimization? Are You Doing It Right?

There is a lot of talk nowadays about Search Engine Optimization, but not so much about Organic Search Engine Optimization itself. So what exactly is Organic Search Engine Optimization?

Organic Search Engine Optimization is just like ordinary Search Engine Optimization in that it is the process of optimizing the design of your website so that search results using keywords in search engines will rank your website higher in the non-paid listings. Organic Search Engine Optimization (also called Natural Search Engine Optimization) however, also has a slight difference from ordinary Search Engine Optimization in certain aspects but the main focus is to work towards getting the best ranking in Natural or Organic search results (SERPs).

For instance, Organic Search Engine Optimization requires your SEO team to evaluate your website thoroughly to see how best to optimize your website's potential. The SEO team will then try to identify any technical issues which can bar your site from being indexed properly during the Organic Search Engine Optimization process.

Organic Search Engine Optimization also requires detailed keyword analysis to be done so your Organic Search Engine Optimization team can produce a list of appropriate keywords and phrases that can be used for your website. Keyword analysis should require real information about the function, products and services offered at your website, stay aligned with your goals for marketing your website, and try to get the best Organic Search Engine Optimization impact on the search engines and end users. Some Organic Search Engine Optimization specialists will give you a list of target keywords and phrases that have been ranked as to how popularly use each is by Internet searchers.

It has been found that to get the best search engine rankings, Organic Search Engine Optimization should rely on effective and efficient organization of the website, with content selected by your Organic Search Engine Optimization team so that keywords and phrases will not look ridiculous when used in the website content. Organic SEO starts with selecting the right Title and Meta tags, creation of on-page text with emphasis on content and layout, and then followed by insertion of internal links of the various web pages of your website. If these are followed by your Organic Search Engine Optimization team, keyword relevance and correct page formatting will increase.

Organic Search Engine Optimization also requires manual submissions of your website to directories and search engines. This helps assure you – the client – that Organic Search Engine Optimization will meet the special demands, regulations, and legal requirements of every search engine that is contacted by your Organic Search Engine Optimization
team.

Your Organic Search Engine Optimization team must rely on ethical link building techniques, not only to safeguard the security of your search engine rankings but also to allow your website descriptions to be placed under the right directory categories. Ethical Organic Search Engine Optimization link building will also help your website use only the correct resource web sites.

Does Organic Search Engine Optimization end here? Actually, no, your Organic Search Engine Optimization team must constantly track search engine submissions so that they can tweak and amend your website if needed to provide the best results for you. Organic Search Engine Optimization also requires that the team document their monitoring activities so you yourself know what is happening all the time.

It would be helpful if your Organic SEO team can track the numbers of visitors your site generates, to make it more convenient for you. After all, you need to concentrate on running your organization and/or business so Organic Search Engine Optimization should be a separate endeavor that others should do for you.
Otherwise, why outsource this function?

Organic Search Engine Optimization aims to help you bring in more visitors than you were getting before, so that your potential sales will be maximized in the process. But you need to avoid illicit practices and favor Organic Search Engine Optimization more because:

1) illicit marketing practices do not reflect well on you or the SEO team you hired.

2) Organic Search Engine Optimization does work when used the right way.

3) Organic Search Engine Optimization does not harm the search engine you will submit your website to, so you have a favorable image with search engines in general, and

4) Organic Search Engine Optimization is part of the use of best practices that have been accepted by most of the Internet world nowadays.

How then do you find an Organic Search Engine Optimization team that you can work with? One way is to look for SEO industry data about who are the best Organic SEO players currently operating online. Examine the background of the company, and pay close attention to who they cite as their satisfied clients. You might want to contact these clients yourself discreetly so you can inquire into their Organic Search Engine Optimization experience with that SEO player. Another way is to ask people you know who have used Organic Search Engine Optimization themselves. Sometimes, the best way to get proper service is through ordinary word-of-mouth advertising from people you trust.

SEO And SEM

Search engine optimization and search engine marketing both are an intrinsic part of Internet marketing efforts. But there is some confusion as to which one is the better strategy in return on investment (ROI) terms. This article helps explain some of the doubts.

SEO vs. SEM – The ROI Myth Busted

Return on investment (ROI) is one of the deciding factors for any course of action involving an investment of resources. For quite some time now, a debate has been raging on whether search engine optimization (SEO) has better ROI than professional search engine marketing (SEM).

In fact, it has become a bit of a myth that it is easier to get good ROI through SEO than it is to get the same ROI through SEM. Two facts have helped evolve this myth – SEM involves click costs while SEO works through free traffic. Let’s see whether this myth holds any water.

Well, a closer look tells us that this myth doesn’t have any truth in it and there are several reasons for that. In this article though, we will deal with just one reason: the ‘landing page difference.'


In SEM, you decide the landing page your visitors will see. In SEO, a search engine spider decides on the landing page visitors will see. There's a contrast in control, and that distinction makes all the difference. That’s why serious search engine marketing services providers opt for full-blown SEM rather than just SEO.


Searchers, after all, are people with itchy back-button fingers. If they come to a site and don't think it's the best site for them, they'll return to the search engine results page - and click on your competitors' links - in a matter of seconds.


But if your landing page is optimized for the keywords the searchers choose, and the ad copy the searchers see, then you're able to tell a new visitor, right away, that he/she's come to the right place.

And no matter how fantastic your site is, that's a message that visitors want to hear. Since people don't just want to see a good landing page, they want to see a related landing page.


But only a great search engine marketing firm can optimize your landing page. A search spider won't.


In both SEO and SEM, you only hit ROI if your searchers convert. A search engine marketing services provider might require a higher initial expense than an SEO firm does (because SEM requires the management expense, plus the PPC cost; while SEO only costs the price of management alone) - but you're also likely to notice better conversions through SEM, because you're expected to get better landing pages through SEM. And it's only conversions that will get you ROI.


Are we saying that getting the best SEO possible isn't worthwhile?

Not!

The more real estate you take up in the search engine results page, the better. It will plant your brand in the psyche of the browsers making your website easier to recall when they would require services/products you offer.


So good SEO is vital to effective internet marketing! But saying that SEO will get better ROI than SEM - because organic traffic is free - ignores the most important element of SEM: control. And its control that makes all the difference between getting traffic, and getting traffic that converts.


And that makes a huge difference when it comes to ROI.

A Couple Reasons Why You Need An Expert SEO Professional

With the huge number of websites that are entering the battlefield, it 's hard to play the number game, that of page ranking. It takes a tremendous amount of effort and new ideas based on the evolving scenario, to win the battle of the ranks.
Search engines index millions of pages for particular keywords and your website could be anywhere in the 10th or 20th page, if not optimized for relevant keywords.

What is expert search engine optimization? SEO or search engine optimization begins with coding, designing, and programming a website to ensure that the site appears at the top of search engines and attracts targeted high-quality traffic. If the web pages are not optimized, they will not get high ranking, and this leads to no results, and the number of search engines the site has been submitted to does not make any difference. This is where expert search engine optimization professionals come in.

The SEO professional is one who understands the intricacies of how search engines are coded, how they work, and what they expect from websites. With expert search engine optimization, a website can be made visible to visitors querying for various related keywords on the search engines.

Web pages should meet the needs of the visitors in a particular niche. The idea is for the target audience to find the web page information quickly through web directories and search engines.

This is a daunting task, and expert search engine optimization involves the scientific and artistic skills of a company that has the expertise and the high skill set required to perform and succeed at this task.

Being top ranked on the search engines for a keyword that only brings in about 30 people monthly is not what we are talking about. Just as with any form of marketing, expert search engine optimization providers ensure that the return on investment (ROI) is reasonable. It is the duty of the SEO expert to achieve rankings on search engines that actually bring enough traffic to the website concerned, to offset the money that is paid for his services.

Expert search engine optimization - why do you need them? Why can’t this be done by ourselves? Good question. ‘Experience’ is the keyword here. Because with experience, the expert is able to look into the various nuances of search engine optimization and provide the key to a successful campaign with ease.

When expert search engine optimization services are hired, you must ensure that the company has got a clear picture of the direction to take to obtain best results. This intelligence is what creates a miracle on search engines.

Expert search engine optimization professionals have a broad range of skills, such as web designing, copywriting, HTML knowledge, link development, keyword analysis, off page optimization, on page optimization, distribution of press releases, etc. Different experts believe in using different methods, and while some specialize in result-oriented copywriting, others are more technically savvy and look into things like IP delivery. Whatever the route was taken, the goal is positioning and attracting traffic.

When choosing a company that provides expert search engine optimization services, it is important to look into the background of the enterprise. There are hundreds of SEO service providers on the internet today claiming to be experts in search engine optimization. But are they competent enough? I’m afraid NOT. It is not a good idea to go by assurances; it is the results that are important.

It is an excellent idea to check the expertise level of the so-called expert search engine optimization providers, by making sure they possess the complete skill set, which includes copywriting skills, an ability to write great headlines that are catchy, and most importantly, solid technical skills. The last but certainly not the least is the aspect of looking into the previous work done by the SEO company to classify them as an expert search engine optimization company.